It’s been an exciting few years at Freeform!
We’ve been busy – growing, learning, and saying yes to new chapters. And if there’s one thing that consistently energizes us, it’s the chance to build something meaningful alongside the communities we serve.
In 2021, we opened an office in Spokane – guided by a simple belief that we grow best when we’re close to our customers, rooted in the communities we serve, and building alongside people we already know and trust.
In 2022, we merged with a Spokane-based competitor after finding a team that was deeply aligned with our values. Together, we believed we could bring more stability, broader perspective, and more consistent execution to the Inland Northwest.
Later that same year, we officially became Freeform, because the name finally matched who we are. We design for change, for evolution, for the reality that there isn’t a one-size-fits-all solution to meet organizations’, and people’s, needs.
And in 2023, we expanded into the Tri-Cities market because we believe deeply in this region, its people, and its future.
Today, I’m excited to share the next step in that same story:
Freeform has purchased 723 The Parkway, also known as the Fuse Building, in downtown Richland. We’ll be moving our Tri-Cities operations to the Fuse Building at the beginning of March, residing alongside the current tenants.
Freeform has purchased 723 The Parkway, also known as the Fuse Building, in downtown Richland. We’ll be moving our Tri-Cities operations to the Fuse Building at the beginning of March, residing alongside the current tenants.
Why This Building, and Why Now?
The Tri-Cities is entering an important chapter, and we want to be part of that story in a real way, not from the sidelines.
So, I’ll say it plainly: we believe in the Tri-Cities, in the continued stewardship of The Parkway, and in showing up for this community for the long haul.
The Parkway (originally known as the Greenway) was designed during the Manhattan Project era as a Richland’s pedestrian hub – a place residents could shop, visit the library, or watch a movie within walking distance of home. That DNA still shows up today: local business, community events, arts, and a walkable downtown core that’s rare and worth protecting.
723 The Parkway sits right in the middle of that story.
Gratitude for What’s Come Before
Before I say much about “what’s next,” I want to start with gratitude.
I want to thank and honor Brett Spooner and his team, the previous group of owners who invested in 723 The Parkway and helped bring it to the place it is today.
Buildings don’t become vibrant and well-occupied by accident. It takes care, consistency, and belief in a vision. Brett’s team showed that belief through their commitment to improving the building, supporting occupancy, and contributing to the long-term vitality of The Parkway.
“Our goal was always to invest in The Parkway in a way that supports local business, strong occupancy, and downtown vitality. We’re proud of what’s been built at 723, and we’re excited to see Freeform carry that momentum forward.” – Brett Spooner, representative for the previous owners of 723 The Parkway
Fuse Is, and Will Continue to Be, a Cornerstone
It would be impossible to talk about this building without talking about Fuse.
Fuse has been a primary tenant and a major reason 723 The Parkway represents something bigger than square footage. It’s a home base for founders, operators, freelancers, remote teams, and the broader network of people building private industry in the Tri-Cities.
In a region known worldwide for complex government and national lab work, entrepreneurship matters. It diversifies the ecosystem, creates opportunity, maintains the balance, and it keeps talent rooted here in the Tri-Cities community. It also builds the connective tissue between big institutions and the private-sector companies that grow alongside them.
We’re excited to support Fuse as an ongoing tenant, and as a key partner in a healthy Tri-Cities entrepreneurial ecosystem.
“Fuse exists to support founders, teams, and entrepreneurs building the future of the Tri-Cities economy. We’re grateful for the continued partnership and excited for what this next chapter means for our members and the broader community.” – Paul Carlisle, representative for Fuse, 723 The Parkway
The “Why” for Freeform
Over our collective 70+ years in the furniture business, we’ve learned that spaces are never neutral. They shape how people work, how they connect, and whether a community feels alive or fragmented. That’s why we’ve consistently chosen to invest in cities, districts, and partnerships where we can add long-term value.
Let me be direct about our intent:
- Stability first. Our goal is a healthy, well-run building with strong occupancy and a great tenant experience, not change or disruption for the sake of it.
- Stewardship over splash. We’re not buying this building to flip it or force a dramatic reposition. We’re buying it to steward what already works and invest in the community thoughtfully over time.
- Support for the ecosystem. We want 723 to remain a place that supports entrepreneurs, private industry, and the community life of downtown Richland.
At Freeform, our purpose is simple to say, but at times both hard and fun to live:
Create Culture, Build Community, and Enrich Lives.
723 The Parkway is a tangible way to live our purpose in the Tri-Cities and continue to invest in a place where our team can contribute to a healthy, vibrant, growing community.
We want Freeform to be a trusted partner to PNNL, its partners, and the broader DOE contractor community—helping teams create workplaces that support collaboration, performance, and culture, not just “space that checks the box.”
Alongside that, we want to support the everyday fabric that makes a region thrive: walkability, local business, arts, gathering places, and districts that prioritize people. The Parkway is exactly that kind of place.
What Happens Next
In the near term, our priorities are simple:
- Support tenants and maintain momentum, keeping the building strong, stable, and well-served.
- Partner closely with Fuse as a cornerstone tenant and community engine.
- Listen to our tenants, downtown partners, and the community, so our stewardship matches what the district actually needs.
If you’re a tenant, partner, client, or community member in the Tri-Cities and you want to connect, I’d genuinely love to hear from you! Whether it’s about your workplace, your project, or the momentum around the Parkway, let’s chat.
Join Us for a Ribbon Cutting This Spring!
To celebrate this next chapter, and to say thank you to the customers, partners, tenants, and community members who make this region what it is, we’ll be hosting a ribbon cutting and open house at 723 The Parkway this Spring.
Details and invitations are coming soon. If you’d like to be included, keep an eye on our channels, or reach out directly and we’ll make sure you’re on the list.
If you have any lingering questions, we’ve put together some FAQs that should cover any remaining details. As always, please feel free to reach out directly if you have any additional questions!
Chairs!
