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Tag Archives: Branding

BII is Now Freeform

Culture, FreeformBy FreeformStaffOctober 17, 2022

From the perspective of our CEO, Jeff Heath, here’s the story of our new name and brand.

Putting Extroverts in a Box: How We Designed Private Offices Without Annexing Social People

Culture, Design, Freeform, HaworthBy FreeformStaffAugust 6, 2020

    Designing private offices for an office often brings a direct clash between the practical and emotional considerations of workspace design. Here’s how we navigated it. One of the challenges we faced as we remodeled our showroom was creating enough seats for our growing team. Previously, we had 15 total seats including one private…

Using Pops of Color to Bring Out Brand & Culture (And Demystifying 5 Interior Design Color Myths)

Community, Culture, Design, Freeform, HaworthBy FreeformStaffJuly 23, 2020

While current trends lean toward neutral color palettes, we wanted to showcase how color brings life to a workspace.

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Boise, Idaho | Spokane, Washington
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    Originally from Kansas City, Derek moved to Boise and joined the Freeform team in 2021 as a project manager. Derek has earned his Associated degree at Johnson County Community College before studying business at The University of Kansas. With 10 years of experience in the commercial furniture industry as a warehouse manager, truck driver, installer, sales manager, and project manager, Derek understands every step of the project process and feels most in his element when he’s on a project site ensuring everything is going to plan. In his free time, he enjoys trailering his side by side to offroad parks and trails and exploring his new home.

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    Amy brings her 18 years of experience in the furniture industry, and sense of hard work and dedication learned from growing up as a farm kid, to her role as an Account Manager at Freeform. With an early interest in design, she received a degree in Graphic Design from the University of Idaho before being drawn to the furniture industry. She’s thrilled to be a part of Freeform and contribute to the team’s customer-first mentality and community focus. Outside of the office, you can find her soaking up life outdoors with her husband and three kids — at the lake, camping, chasing around kids in sports or maybe just enjoying the country air from the comfort of her own porch.

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    Savannah joined the Freeform team in 2022 and brings her 5 years of experience in sales and account management to the dispatch and scheduling role, ensuring all of our project installations are kept on track and on time. In her free time, Savannah takes care of her collection of 100+ house plants, works on any DIY project she can get her hands on, and loves learning new skills and hobbies – most recently roller-skating and English-style horseback riding.
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    Lanaya joined the Freeform team in 2022 and brings her warm personality and experience in customer service and account management to the Client Services Specialist & Sales Support role. She’s excited to find new ways to support her team, local businesses, and the wider community in her role. In her free time, Lanaya can often be found at the farmers market on Saturday mornings or taking day trips around Idaho with her family.
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    Maria joined our team in 2022 as a Client Service Specialist in our Spokane office. A Spoakne native, Maria is a Gonzaga University grad. Her sunny personality welcomes visitors to our Spokane showroom and she keeps an eye on all the details to keep things running smoothly. When she’s not in the office, Maria is a dance teacher and is honing her acrylic painting skills. Welcome to the team, Maria!
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    Jill’s passion comes alive while working with A&D designers and end users to develop and execute holistic, engaging, and inspiring workspaces. She thrives when educating decision-makers on successful workplace trends, and in designing spaces that bring joy, collaboration, and increased productivity to the people who occupy them. When Jill isn’t working with her team to create amazing spaces for her clients, she’s spending time with her husband and two young children. Her hobbies include wine tasting, camping, and soaking in the many natural hot springs Idaho has to offer.
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    Zach is an NCIDQ-certified designer with nearly a decade of experience working for A+D firms and commercial furniture dealerships. After earning his bachelor’s degree in Interior Design, Zach worked for several major design firms in Salt Lake City before returning to his roots in Idaho and joining Freeform. During his free time, you’ll often find him at the movie theater seeing the latest blockbuster or at some sort of theatrical performance. He also enjoys camping, hunting, snowboarding, and traveling.
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    Sarah is a Boise native who’s been designing for almost two decades and has been in the furniture industry for 13 years. She spent three years designing bowling alleys and family entertainment centers but returned to the furniture world where her passion lies. When Sarah’s not in the office, she is spending her free time with her kids, traveling, and visiting theme parks.
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    With almost 6 years of experience in marketing, Keara joined the team as our Marketing Coordinator in 2021. She earned a BA in Public Relations from Penn State University and a Masters in Interactive Media from Elon University. Her experience in marketing includes time in the outdoor, publishing, and credit union industries. Out of the office she enjoys wine tasting, yoga, going on hikes with her husband and dog Rhody, as well as watching copious amounts of the Great British Baking Show.
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    Janette joined Freeform with several years of experience in the furniture industry. Her background also includes experience in lending and flooring. She strives to give great customer service and make each day count. She was born in Boise and has lived here for most of her life. She has three grown children and enjoys traveling with her husband.
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    Mike, with over two decades of office management experience, handles the majority of the accounting, including accounts receivable, accounts payable, billing, and collections. Mike enjoys working for a small business and strives to continue to help make Freeform a successful business and a great place to work.
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    Lee joined Freeform in 2004. He oversees and directs all on-site phases of furniture installation. Lee brings with him years of experience in the furniture industry and has an expansive knowledge of several manufacturers’ systems, casegoods and seating. He has excellent communication and leadership skills necessary to manage projects and installation teams.
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    Fernando brings over 20 years of industry experience to his role. With a passion for technology and an eye toward future trends, he always seeks to innovate while preserving Freeform’s history of service excellence. He brings his wife and two young girls to Spokane, along with a love of the outdoors. Ideal weekends are exploring the area with family, snowboarding, mountain biking, and volleyball.

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    Katrina graduated from Washington State University with a BA in Interior Design and a minor in Spanish in 2013. She is NCIDQ certified and is a huge advocate for the Interior Design profession. When not at work, you can usually find Katrina at home with her husband, daughter, and dog Murph. Katrina also enjoys vintage swing dancing, Zumba, doing DIY projects, and traveling.

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    Upon graduating with a BA in Interior Design & minor in Construction Management in 2015 (Go Cougs!), Jordan gained experience in both commercial interior design and residential cabinetry design. Jordan spends most of her free time hanging out at home with her husband and her dog. She balances leisure time with going to concerts, family weekends at the lake, and traveling with friends.

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    Freshly graduated from Washington State University with a BS in Interior Design, Kelli joined our design team in 2018. If she’s not at work, she’s outside playing with her Lab puppy Charlie, camping, riding motorcycles, or working in the garden

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    With experience in building security and a passion for building things, Jonathan joined the team in the summer of 2018. When not at work you will find Jonathan playing hockey, riding motorcycles or playing with his Labrabull pup Izzy.

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    Mindy joined the Freeform team in 2022. As a Tri-Cities native and WSU Grad (Go Cougs!), she has over 20 years of experience and worked in local media and government focused on client relations, account management, and marketing. Mindy is passionate about the Tri-Cities region, and as it continues to grow, she looks forward to offering creative solutions and supporting the changing needs of local companies. Outside of work, Mindy enjoys time with her kids — traveling, camping, hiking, chasing waterfalls, and paddleboarding.
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    With a background of education and training in interior design, Erica has powerfully stepped into her project management role at Freeform. Her knowledge of the design side of our industry allows her to effectively connect a project from start to finish, ensuring that all logistics, including scheduling and close out, are handled along the way. Outside of the office, Erica is a lover of pottery and woodworking, and even dabbles in leatherworking. She is a summer phenom who enjoys spending sunny weekends doing all kinds of watersports at Lucky Peak or brew-biking along the Greenbelt.
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    Maite’s years of experience as an interior designer and entrepreneur make her a strong addition to our team as an Account Manager. Her ability to understand both the creative and logistical challenges of any project ensures our clients a holistic approach to their needs. Among her many creative talents, Maite is also a metalsmith and jewelry designer, specializing in Basque-inspired artwork. She loves spending weekends tandem biking and enjoying the outdoors with her husband and their border collie, Intza.
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    Rachel joined our Spokane team in 2020, having worked in commercial furniture for nearly five years. At her previous company, she helped launch furniture showrooms in San Francisco and Los Angeles and worked with clients from all different industries in the process. After living the last few years in California, she is thrilled to be back in the Pacific Northwest where she is originally from. A U of I graduate, Rachel loves spending time with her family, practicing yoga, exploring new cities, and skiing.
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    Boise native Mason joined the Freeform team in 2022 as a Senior Account Manager, bringing with him eight years of experience in sales and business development, most recently working in government sales. He received his undergraduate degree in Political Science from the University of Kentucky, and truly enjoys working closely with clients to find solutions that meet their needs. When he’s not in the office, Mason spends his time skiing, wake surfing, and doing just about anything in the outdoors.
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    Jeff has been a part of Business Interiors of Idaho his entire life. After gaining work experience outside the furniture industry, he moved back to Boise and joined the team in 2014. Jeff strives to constantly evaluate and improve the Business Interiors of Idaho customer experience. His goal is to provide every customer with the most efficient, functional, and creative solution possible. Jeff holds a Bachelor of Science degree in Business Marketing / Entrepreneurship from the University of Idaho.

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    Doug brings vast experience to our team, having worked with rapidly growing companies in multiple industries, including technology, government contracting, and even wine importing and distribution. He has been responsible for developing strategies and implementing business processes that improve efficiencies and maximize growth potential and continues this work with Freeform as COO. Originally from Australia, Doug came to the US to go to Whitman College, earning a Bachelor of Arts degree in Economics. He and his family now call Boise home, where he enjoys all things outdoors.
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    Neil joined our Boise team in 1999. He oversees the warehouse, manages warehouse staff, and directs all phases of delivery and installation of furniture. Neil has decades of experience and expertise in managing projects and has extensive knowledge of dozens of manufacturers’ panel systems, case goods, and seating. He understands the importance of thorough communication and has the excellent leadership skills necessary to properly manage installation teams and projects.
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    With a background at marketing agencies and construction companies, Ryan manages all our sales and marketing teams with ease. He received his undergraduate education at the University of Georgia and later earned his Masters in Business Administration from Tulane University in New Orleans, Louisiana. Outside of the office, you can find Ryan enjoying time with his wife Katie and their baby daughter Ari, playing board games, and enjoying the outdoors.
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    Matt joined the Freeform team as a Senior Account Manager in 2019, bringing with him a background in financial analytics and business operations, assuming the role of Finance Manager in 2022. His favorite part about working in the world of commercial furniture is getting to wear many different hats, including account management, project management, accounting, finance, and contract development. He sees every day as a new challenge, requiring this broad range of skills to succeed. In his free time, Matt is a dad, husband, runner, reader, painter, and cook, with a love for camping and hiking.
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    Elisa joined the Freeform team as a Sales Project Coordinator in 2020, bringing with her a background in M&A and sales operations. After spending nearly seven years at a fast-growing vacation rental startup, she is excited to transition her experience into the commercial furniture industry and work closely with local businesses. Elisa is passionate about supporting customers in identifying creative solutions to problems and achieving their desired results. In her free time, Elisa loves traveling with her husband, jogging with her two dogs, and attempting to golf.
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    Chad specializes in all aspects of office furniture space planning, CAD design, 3D rendering, and specification. Chad is certified to design both workstations and modular walls. Chad also takes a leading role in project management of the installation and punch list process in coordination with the on-site installation supervisor. Chad has been part of our Boise team since 1996 and is our resident expert for all things design and space planning.
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    Phil joined Freeform as a sales consultant after 17 years in the technology industry. The lure to sell tangible solutions while making an impact on businesses throughout the State of Idaho was too good to pass up so he made the leap to Freeform. Phil attended Whitworth University, where he received his degree in psychology while also playing on the basketball team. He and his wife are proud to call Boise home and look forward to raising their two sons in this beautiful city.
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    Amanda joined our team in 2021 as a Project Coordinator to support an exciting phase of growth at Freeform. Her background in account management, event planning, and project management makes her the ideal person to support our operations team through complex projects and navigate any last-minute changes and challenges. Originally from Arizona, Amanda moved to Boise ten years ago and loves paddleboarding, crafts, and hiking around the West via the camper she recently finished restoring.
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    Ali knew she wanted to be an interior designer at 13 years of age. After growing up in Western Washington, she made the move to Idaho in 2006 to attend the University of Idaho. Ali has experience in multiple facets of the design industry and has moved across the country and back to pursue her career, settling down in Boise in 2013. In her free time, Ali enjoys watching the Seattle Seahawks and constructing reused pallet furniture. Ali joined the team in 2016 and has achieved a Bachelor of Interior Design.
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    Jenny graduated from Louisiana State University with a Bachelor of Interior Design in 1995 and obtained her NCIDQ certification shortly thereafter. After working in New Orleans, Anchorage, and New York City, she and her husband moved to Idaho in 2002 and she has been designing in Boise ever since. In January 2017, she joined the Freeform team as a designer. She is passionate about creating exciting environments. Jenny has many hobbies such as certifications in alternative nutrition and space clearing, along with dabbling in knitting, stained glass, wine tasting, snowshoeing, yoga, and dog walking.
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    Patrick has worked in the furniture industry for over a decade and has a wide knowledge and skill set that sets him apart from other installation leads. His thorough understanding of product lends to quick and easy installations and the opportunity to clearly communicate with both the Freeform team and customers. Patrick has proven himself to efficiently lead installs and continues to be a great resource to our team.
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    Charity brings extensive project management experience to her role. Equally passionate about great furniture design and a beautifully organized flow chart, she is our Admin-of-all-things and the “hub” of our Spokane office wheel. When she isn’t out exploring Spokane’s beautiful historic buildings and meeting new friends, Charity’s favorite place is at home with her hubby, kitty, and a really good book.

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    Darin has been with our Spokane team since 2015. He loves building relationships with customers for long-term service satisfaction. Outside of work, Darin likes being involved in any recreational sports. When he’s not playing sports he’s spending time with his family on their farm.

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    Michael brings with him the work ethic of helping on the family farm and the customer service skills from experience in the service industry. A former Central Valley High School jock, Michael enjoys any competitive activity on his weekends.

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    Commercial Furniture Boise

    We do what is right, always.

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    We seek continuous improvement.

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    We prioritize our team over ourselves.

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    We create WOW.

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    We value our purpose over the bottom line.

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    We are passionate experts of our craft.