Ideas | Transform Your Workspace

In a lifetime, we will spend 90,000 hours at work. The core purpose of our company is to make room for people to thrive within those hours. We believe that ideas and resources have the power to transform those hours to be more productive and enjoyable for every employee at every organization.

Decoding Quality Differences: Retail vs. Hospitality vs. Contract Furniture

ProductAugust 5, 2024

Whether it’s a modern office or bustling café, the furniture chosen for these spaces can significantly impact their appeal and functionality.

Welcoming Brutzman’s to the Freeform Team

Community, Freeform, HaworthMarch 13, 2023

From the perspective of our CEO, Jeff Heath, here’s the story behind the merger and what it means for our team, customers, partners, and communities.

Freeform is Officially a Certified B Corp

Culture, FreeformNovember 14, 2022

After a more than year-long process, we are proud to announce that Freeform is officially a Certified B Corp!

BII is Now Freeform

Culture, FreeformOctober 17, 2022

From the perspective of our CEO, Jeff Heath, here’s the story of our new name and brand.

Ergonomics 101: What You Need to Know About Healthy Sitting (and Standing)

DesignJuly 14, 2022

In your lifetime, you will spend 90,000 hours at work – an ergonomic desk setup can significantly contribute to maintaining long-term health over that time.

How Space can Support a Healthy Company Culture

Culture, Design, FreeformJune 13, 2022

Our CEO, Jeff Heath, shares his perspective on how thoughtfully-designed spaces can ensure teams are fully prepared to tackle the challenges that arise in ever-turbulent times.